学会誌

Another Champion and Antagonist in New Business Development

This paper has found new type champions through three case studies of new business development. They are persons who have changed the attitude from/to champion to/from antagonist. This paper also explained the reasons they changed their attitude. They are (1) aggravation of outside environment, (2) claim evasion, and (3) sensitiveness to the intention and interest about the new business.

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