Research on Success Conditions of “New-Alliance” Compared with Policy Model
The law on the Promotion of New Activities by small and medium-sized enterprises was enacted in 2004. Based on this new law, the government will promote many projects as “new-alliance” business comprised of tie-ups between small and medium-sized enterprises, each of which will contribute their competitive features to such alliances.
The purpose of this study is to examine success conditions of the government (SME Agency) designed a new-alliance system, which is called a “policy model”, in the following two points.
First, we make a comparison between policy model condition and actually successful new-alliance condition, which is called a “real model”. In doing so, we make it clear what kind of condition is necessary for success of new-alliance.
Second, we analyze success conditions of new-alliance from the viewpoint of product life cycle model, especially market introduction stage and growth stage. As success conditions of policy model lucks product life cycle, we elucidate what kind of condition is necessary for success of new-alliance in market introduction stage and growth stage.
Specifically, we explore new-alliance in a stage of introduction and growth in Tohoku area. Therefore, we compare the success conditions of policy model to real model. As research methods, we apply technique of Boolean algebra approach and try rearranging of compound cause and effect condition for new-alliance to be successful.