Examination on Scaling Up of Service Business
We hypothesize the critical factors for scale-up of the service business from previous studies of venture scale-up and service characteristics, and examine its by case study on type D (face to face service) companies defined by Teboul which are IPO companies after 2005 within 10 years from established.
Organizational routine method (packaging) becomes apparent to be specific critical factor on scale-up. Legitimacy method (branding) becomes apparent to be a powerful technique for B to C services. In addition, detailed case study makes apparent its concrete contribution to scale-up.